Here is an updated list of book marketing resources and tools that I recommend to my "Self-Promotion for Writers" class.The list includes books, social media blogs, an old school PR blog, an SEO blog, publishing industry blogs, and some Web based tools that I continue to like -- even after using them for a year.
I) Getting Started
I) Getting Started
For getting started with a new technology or a social
media tool, a book is the way to go. No dough? Borrow them from the library. Though most
books are out of date by the time they hit the shelves, you can still learn the
basics, then sign up for a blog to stay up to date.
Books:
- Good Overview of book marketing
"Online Book Marketing" by Lorraine Phillips
- Books for skeptics: "Social Media is Bullshit"
by B.J. Mendelson
- "Talk up your
book: How to sell your book through public speaking, interviews, signings, festivals,
conferences, and more," by Patricia Fry.
- Dummies books and other how-to books on social media,
blogging, twitter, e-mail marketing, public relations, are all useful and will save
you a lot of aggravation.
Blogs:
Blogs on publishing industry: agents, trends, marketing
Writer Beware: Sleazy agents, sleazy publishers, and other
sleazeballs writer's need to be aware of.
Self-publishing and book marketing
Self-promotion for writers:
My blog: http://www.theloneliestplanet.com
Blogs on blogging:
- http://www.copyblogger.com/blog/
(lots of free guides on blogging and SEO)
- Article: Is Blogging a Waste of Time?
- Article: types of articles that get traffic.
Social Media Blogs:
- Facebook:
- Linked In: http://www.linkedinsights.com/
- Twitter: http://blog.tweetsmarter.com/
- Article: Getting started with Twitter.
SEO:
- SEO Moz http://www.seomoz.org/blog
- Article: Keyword Basics
Old-School bookmaketing: PR
- publicity hound
Books:
Blogs:
II) Tools
II) Tools