Tuesday, May 14, 2013

Book Marketing: Resources for Getting Started





Here is an updated list of book marketing resources and tools that I recommend to my "Self-Promotion for Writers" class.The list includes books, social media blogs, an old school PR blog, an SEO blog, publishing industry blogs, and some Web based tools that I continue to like -- even after using them for a year.

I) Getting Started


For getting started with a new technology or a social media tool, a book is the way to go. No dough? Borrow them from the library. Though most books are out of date by the time they hit the shelves, you can still learn the basics, then sign up for a blog to stay up to date.

Books:

- Good Overview of book marketing
"Online Book Marketing" by Lorraine Phillips
- Books for skeptics: "Social Media is Bullshit" by B.J. Mendelson
-  "Talk up your book: How to sell your book through public speaking, interviews, signings, festivals, conferences, and more," by Patricia Fry.
- Dummies books and other how-to books on social media, blogging, twitter, e-mail marketing, public relations, are all useful and will save you a lot of aggravation.

Blogs:


Blogs on publishing industry: agents, trends, marketing

Writer Beware: Sleazy agents, sleazy publishers, and other sleazeballs writer's need to be aware of.

Self-publishing and book marketing

Self-promotion for writers:

Blogs on blogging:
- http://www.copyblogger.com/blog/ (lots of free guides on blogging and SEO)
- Article: Is Blogging a Waste of Time?
- Article: types of articles that get traffic.


Social Media Blogs:
- Facebook:



- Article: Getting started with Twitter.

SEO:

- Article: Keyword Basics

Old-School bookmaketing: PR
- publicity hound

II) Tools


Blogging:
- Easy, do-it-yourself blog platform (Blogger): http://www.blogger.com
- Find free, legal art for your blog: http://search.creativecommons.org/
- Free image editor (crop and tweak photos and art) http://www.irfanview.com
- Audio tools: 
*free audio editor; tricky to use: http://audacity.sourceforge.net/ 
*a Youtube-like storage site for audio: https://www.box.com/
- Capture subscribers for your blog: http://www.feedburner.com/
- Monitor traffic to your blog: http://www.statcounter.com
- Round-up of Blogging Tips, Tools, and Resources:

SEO:
- Google Keywords Tool (you may need to sign up)
https://adwords.google.com/o/KeywordTool


Twitter tools:
- Dump people who don't follow back: http://www.manageflitter.com 
- Organize Twitter, pre-schedule Tweets, plus and easy tool to capture and Tweet pages you find on the Web. http://www.hootsuite.com
- Automatically post new blogs to your Twitter, Linked In, and Facebook accounts. Note: this tool will truncate your blog's headline and some of the text. Double-check posts once they appear in Facebook and Linked In to make sure the headlines read OK. http://www.twitterfeed.com


E-mail management service:
  

Toolkit image: By Davidpk212 at en.wikipedia [CC-BY-2.5], from Wikimedia Commons


 

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Tuesday, April 23, 2013

Promote Your Writing: 4 Tips for Public Readings


This article includes tips that will help you read your work like a pro. Public readings are a great way to increase your following, boost your profile among other writers, and in some cases attract an agent. Two years ago, as an unpublished fiction writer, I read with a group of novelists. After my reading, an agent approached me. Of the five readers that night, I was the only one who had memorized and acted out his work. (Once I finish my novel, I will send it to the agent.)

<editors note: most of these tips were originally developed by professional actor and live-performance coach, Michael Mack. He is directing me in my one-man show, "The Chronic Single's Handbook.">

1) Buy a Mic and Stand and Practice at Home

 

Pros handle the mic, like, well, pros. Amateurs handle the mic like they're afraid of it, like it might bite. You want to be able to adjust mic height and remove the mic from the stand without having to enlist the host or audio technician. You want grab the mic with authority, like you've done this thousands of time before. 

If you are reading multiple scenes, you can let the audience know that there's a change coming by either adusting the mic or -- better yet -- removing it from the stand. (This works best when you've memorized your piece -- see tip #4 below.)

I went to a local music store in Boston and bought a cheap mic, stand, and clip for holding the mic on the stand for $42. Before a reading, I set it up in my living room and practice adjusting the height, moving it around like a rock star, and removing and replacing the mic on the stand.

Here's what I bought (before sales tax)
- Cheap stand: Ultra Stand 6521bbk ($20)
- a $4 mic holder that affixes mic to top of stand. (no need to mention brand, just make sure it's the right size.

2) Use Props

 You don't need a trapeze or a flame-thrower, simple stick drawing or other household objects will do. For one of my pieces, the narrator is discussing a spreadsheet he keeps that lists his past girlfriends. When I reach that section of the story, I pull out an Excel page I created on my computer. As I'm reading, I point to the spreadsheet. The audience probably can't see the spreadsheet, but just the act of pulling it out always gets a laugh. (I always keep it in the same pocket -- my front left pocket.)
Here's a video of me performing the piece -- I take out the spreadsheet at around the 1-minute mark)



In another section, that same narrator is offering different theories on why he's still single. During this passage, I put on a pair of nerdy glasses and show the audience child-like, stick-figure drawings to illustrate the author's different theories: The Fish Theory (a drawing of a fish with a frowny face) and The Valency Theory (a simple drawing of a molecule.)

3) Use Gestures and Voices for Scenes with Multiple Characters

 

Scenes and pieces in which two people are talking can be great for wowing an audience. Just be sure the audience is clear when each character is talking. Some tips for differentiating characters:
- Turn your head one way when one character speaks and the other when the other character speaks. Face forward when offering background or narration.
- Stay on the mic: even when you turn to face different directions, make sure your mouth is within four to six inches of the mic.
- Use different voices: most people can do a Southern accent, Northern accent, and a woman's voice/man's voice -- that's four different characters already.
- Put attributions and dialog tags at the beginning of changes of dialog so the audience know who is talking.

4) Memorize Your Work

 

This is the best way to stand out from the other readers. With poetry and comedy, performers memorize their work. For some reason, authors reading prose generally read from the page, which can be boring.

Also, if you memorize your piece, you can perform with the mic in hand without the stand. Nothing is more impressive that taking the mic out of the stand -- going bareback -- and moving the stand off to the side or behind you before you start your performance. This move let's the audience know something special is about to happen.

Tips for memorizing:

- Memorize a short segment. You don't need to memorize your entire reading: One three to five-minute section or scene is enough to impress.
- Start practicing a month before the reading. (That is more than enough time.)
- Read the story or passage you want to memorize several times from the page, out loud. Then try to do as much as you can from memory. (After a few tries, I can typically remember the first few paragraphs of a new piece. Remember: you wrote the piece, you know the story.)
- Try to memorize one-page a day. (You don't need to have it down perfect -- you just need to have enough in your head to practice. A double-space page is a little more than a minute of reading.)
- Memorize the plot: first he goes to the bar, the girl approaches him, they dance, he attempts to nibble on her ear, she slaps his face...
- Practice twice a day. Practice sessions can be as short as ten minutes. Practice while waiting for the bus, while in the shower, before meeting with your parole officer.
- Once you have the piece more or less memorized, hard-wire it into your memory by performing it as fast as you can without stopping, ignoring any errors -- just get to the end as fast as possible. This is a good way to eliminate pauses and show you where you still need work.
- Use gestures. The more you practice, the more you'll embed certain sections into muscle memory. You're body will know that when you raise your hand, that's the beginning of section X or section Y.
- Fear is good. If you're like me, you will be terrified. Before your performance, you'll be asking yourself, why do I do this to myself. Just let your mind go -- you've done all you can do, you just have to count on the material being there when you get on stage -- it will be there.
- While performing: If you forget a line or a passage, just keep going. The audience won't know. I recently performed a piece and, when I got a passage, I just blanked and couldn't remember the next section. As I stood on stage rooting around in my mind for the section, I said out loud: "Give me a second, it's in there somewhere." I just never remembered the section and moved onto the next section I could remember. After my performance, people still complimented me. Some asked me if I was an actor.

More Self-Promotion Tips for Writers


Includes two videos of me reading. In one performance at a story slam, I'm so terrified, my hand flops around like it wants to run off he stage and hide. The audience didn't care or didn't notice or gave me their sympathy vote -- whatever, I won the slam.


I consult a small business counselor specializing in helping artists earn a living. His advice is sobering, but useful.

 

Original Naughty Humor from My New Site: ChronicSingle.com

 


 

Art attribution: Microphone photo

By MARCUS NUNES [CC-BY-SA-2.0], via Wikimedia Commons

 

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Monday, April 8, 2013

More Quick, DirtyTwitter Tips for Writers: Tweeting Tricks






Here's a handful of tools that can save time posting to Twitter. These free programs let you preschedule Tweets and automatically add your Facebook, blog, and Linked In posts to Twitter. I've also included a freebie that adds links for your blog and social media pages to your e-mail.

Executive Summary


For those in a hurry, here's the list of the tools:
- Hootsuite for prescheduling posts. (I schedule a week at a time)
- Hootlet, a free Hootsuite tool that makes it easy to capture Web pages you want to post to Twitter, as well as Facebook, Linked In and social media groups you follow.
- Tweetdeck automatically posts your latest blogs to Twitter, Facebook, and Linked In. (There are some notable gotchas, noted later in this blog.)
- Linked In and Facebook include tweaks that will automatically post your activities to Twitter.
WiseStamp enhances your emails with a signature that can include  icons and links to your social media profiles. The tool has recently added some slick enhancements.
- The end of this blog has some additional Tweeting tips.



More Detail

Preschedule Tweets with Hootsuite and Hootlet


Hootsuite allows you preschedule posts to Twitter, as well as to your other social media profiles and groups, including those on Linked In and Facebook. (I apologize if I sound like a shill for this product. I use it and can recommend it. Other people use Tweetdeck, which has made some concerning announcements, and other Twitter automation tools.)

How the Hootsuite Scheduler Works In Three Steps

Create your Tweet. Here, I'm planning to promote a link from my blog. I want to schedule it for Thursday at 11:25 p.m..



Then, I choose where I want to promote the link. My options, which I previously set up in Hootsuite, include my two Twitter profiles, as well as some groups I've joined on Linked In. (The free version of Hootsuite limits you to five options.)


Hootsuite also includes a calendar where you can view scheduled Tweets and posts.




Hootlet, a free tool included with Hootsuite, lets you quickly share interesting Web pages and links with your followers. When I come to a Web page I want to share, I click on the Hootlet bookmark I created and it captures the link. Here are the basic steps for using this tool:


Hootlet is listed under Hootsuite's tools button. I installed it and then bookmarked it. When I see a Web page I want to share, I click the button on my bookmark menu bar. (top red-highlight).



Once I click Hootlet, it captures and shortens the link for easy posting to Twitter and elsewhere.


Automatically Share Posts from a Blog, Facebook, and Linked In to Twitter

Twitterfeed: Share Your Blog Posts


 This freebie automatically forwards your blog posts to Linked In, Twitter, and/or Facebook. It's straight-forward and easy to set up.

Twitter has three simple steps and allows you to automatically share blog posts to Twitter, Facebook, and Linked In.


After adding your blog address, Twitterfeed lets you add social media for automatic posting.


Notes and Gotchas: Twitterfeed will grab your headline, description, and a piece of art and create a post for Linked In and Facebook. You are relying on Twitterfeed to decide how your post will look best -- the program may truncates text or do other weird stuff. For Twitter, I don't really care because I will post the same link multiple times with different headlines. Also, Twitter followers may be more accepting of text slop. But my Facebook Fan page is too important to risk a weird, computer-generated post. So, in the Feed Publishing screenshot above, I had NOT clicked the Facebook box. For my Facebook Fan page, I post my blog manually and write a custom description.



Automated posts can turn into a bit of a mess with Twitterfeed. It's probably fine for Twitter, but you may not want this type of slop to appear on Linked In or a Facebook Fan page.


 Share Facebook and Linked In Posts to Twitter


Twitter for Linked In

Once you add your Twitter handle to your Linked In profile, you'll have the option to have your updates automatically posted to your Twitter account. Again, this is an automated process that truncates your post, but provides a link. Sometimes, comments you make to Linked In groups will also appear on Twitter. This helps provide a stead stream of content for your Twitter feed.



Adding your Twitter handle to Linked In lets you post truncated versions of your post to Twitter.



Twitter for Facebook    

This tool is pretty straightforward. This link provides the details.


Other Tweeting Tips



- Don't just post links: Include some full statements or comments or musings that don't need links. I post statistics, one-line jokes, etc. Posting photos and videos is another good way to mix things up.

- Leave 15 or so characters at the end of Tweets, so people can retweet your tweet without cutting off text. (instead of using all 140 characters, consider using only 125.)

- Don't use too many hashtags -- three is a good limit -- in one tweet or it will look like gobbledy gook.

- Repost your own tweets. Post one at 9:00 a.m. one week and at 5 p.m. the next. You never know when people will be checking Twitter. By experimenting, you can find out which times are most effective. I've read that immediately before and after work are best times. I have no data to back up that claim.


E-Mail Freebie: Include Your Web Sites and Social Media Profiles in Messages


WiseStamp lets you add a fancy signature to your e-mail messages. I've been using it with Yahoo! Mail for over a year and haven't had any problems. Also, they recently added the capability to include a Like button for your Facebook Fan Page.

The WiseStamp interface is relatively straight foward and allows you to add icons and links for blogs and your social media profiles to e-mail messagess.



WiseStamp adds a signature with links and icons to the bottom of your e-mails.




More Social Media Tips

Quick and Dirty Facebook Tricks for Writers


Linked In Tips for Writers


Just for Fun

Chronically Single? You've Got Company (a recent comedy performance promoting my novel and one-man show.)

How One Group of Writer's is Making Living


Art attribution: Twitter image by Twitter_logo_initial.svg:en:User:GageSkidmore, modified by User:Cproderivative work: Zapyon (Twitter_logo_initial.svg) [CC-BY-SA-3.0], from Wikimedia Commons

 

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Thursday, March 28, 2013

Quick, Dirty Twitter Tips for Writers

 

  

Tools and tricks for adding followers and spending more time on what really matters -- your writing. This article is for newbies and intermediate Twitter users who want to boost their platform.

One publishing expert claims that agents and publishers want to see authors with a total social media audience -- across Twitter, Facebook, Linked In, etc -- of at least 5,000. Used efficiently, Twitter is the easiest way to boost your numbers. (For fiction authors seeking an agent, having an impressive audience/platform is supposedly less important. Not sure I agree. Here's another article on author platform size.)

Tips for Adding Followers

- Make sure you're following good people -- people with lots of followers who are interested in your genre or book's topic. I'm building an audience of people interested in my topic "self-promotion for writers." (Confession: If I was smart, I'd clean out my Twitter account by dumping followers who are not writers. But I'm not that smart and I don't want to lose any followers at this point. To dump useless followers, use the free app, ManageFlitter, mentioned below.)

- Then, each day click on folks listed in the "Who to Follow" box on your Twitter page. You don't want to add too many people too quickly for two reasons: First, Twitter will slap your hand. If you ignore the slap, you may lose your Twitter account. Though Twitter won't divulge it's recommended ratio of following to followers, if you keep those numbers with in 10 to 20 percent of each other, you're probably fine. So, if you have 1,000 followers, you should be able follow up to 1,200 people without a problem. Also, if you follow a lot of people and have few people following you, you look like a loser and may have problems getting people to follow you back.

- Dump useless followers. Twice a month -- or whenever I get a nasty note from Twitter about following too many people -- I use ManageFlitter to dump people I'm following who are not following me back. The free version allows you to dump up to 100 people a day. Though there are other free apps, such as FriendorFollow, I found ManageFlitter to be the easiest to use.




Add too many followers too fast, and Twitter will slap your hand.


ManageFlitter offers a free, easy way to dump people who are not following you back.It also provides details on people, so you can think twice before giving them the heave ho.



Add Followers the Sleazy Way

There are numerous Web sites and schemes for adding lots of followers using follow back services. Google "twitter follow back" for a list. The problem with follow back schemes: you may end up with a lot of useless followers -- people who not interested in your writing, but only interested in boosting their numbers.

A search on Google for Follow Back services and sites. These sites also offer follow back for adding Facebook Fans and blog followers. Personally, I think these services are a waste of time.


My experience: I once used a follow back option on World Literary Cafe, a site for writers. It turned out to be too much work, so I abandoned it. (You're supposed to visit the site and follow a bunch of folks, who then follow you back. You're also supposed to mention World Literary Cafe when you follow folks.) The other problem with the site: if your audience is not writers, you'll be adding a lot of useless folks, which negates future use of strategy listed above in "Tips for Adding Followers."

World Literary Cafe offers follow back options Twitter, Facebook, and even blogs.


 More Twitter Posts from The Loneliest Planet

 

 Tips for Managing the Twitter Mess

 

 The Hater's Guide to Twitter

 

 Follow me on Twitter: @rsquaredd


 Image at top of article: "Emerging Media - Twitter Bird" by MKHMarketing

 

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Monday, March 4, 2013

If you write what you love will the money follow?



This article discusses general strategies for making money as a creative writer, offers inspiration to keep going, and includes one writer's personal plan for the next 12 months. I've also included an unpleasant dose of old-school reality.

The genesis of this article came from two free consultations I had with a small business development expert who specialized in helping creative types make a living. (Make no mistake: If you're a freelance writer or book author, you are a small business person.)

His very blunt advice to me:
- You need to determine if the writing you love is going to be a nice hobby or a real job.
- To do that, you need objective third-party confirmation -- from people other than friends or relatives -- that you've got talent. 
- For most creative types, if you do what you love, the money will NOT follow.

Note: The photo above is my car, which is now old enough to buy its own beer and cigarettes. Keeping this babe-magnet for 20 years has allowed me to save a lot of money on transportation.

I) Got Talent?

Third Party Confirmation

Writers can get third-party confirmation numerous ways, including:
- Getting published in significant magazines and top-ranked literary journals.
- Finding an agent and mainstream publisher.
- Self-publishing and selling lots of books.

My Results

I have tried -- or plan to try -- all of the above. To date, I've had enough success to delude myself, but not enough to pay for a bag of groceries.

Specifically:

- I've applied to a bunch of contests and grants and had no luck with any of the majors. Many of the contests cost money, money that adds up. From now on, I'm sticking with free contests and grants, such as this grant offered to residents of Massachusetts. (Two friends won the Mass grant's top prize of $7,500.)


- I've also sent stories to literary magazines. Though none of the major ones took my stuff, several smaller ones did. Also, I was a finalist in a small, local fiction contest that had "dozens of entrants." I received no money, but my piece appeared in two very small literary journals.  Upshot: Theoretically, I can say I'm a published fiction writer. However, the small business expert told me to quit noodling around with publications no one has heard of. Agreed.

- I've also applied for a fellowship at the prestigious MacDowell Colony. The application ($30), was pretty painless. I'm supposed to hear back in the next few weeks. (I know one unpublished writer who got accepted.)

- Recently, I pitched a one-hour, one-man show based on my novel to two fringe theater festivals. I was accepted to both festivals, but I'm unclear how selective they are. One festival chose entrants using a lottery system. The other will cost me $700, but I'll get to perform five shows over a two-week period. Fringe theater festivals look for new and/or experimental performance pieces. They also give out awards and you have the opportunity to earn money from box office receipts. A list of fringe theater festivals.



II) Chasing the Dream, Paying the Bills

There are a number of strategies for funding your writing. None are easy.

1) Work, Save, Quit Job, Write for love, Repeat as Needed


I believe this is what writer Richard Bach did. I remember reading something in one of his books about him working odds jobs, saving money, quitting the jobs, writing until the money ran out, and repeating until his first book, Jonathan Livingston Seagull, took off (pun intended).

But according to What Should I Do with My Life by Po Bronson, once people start making decent money, it becomes tough to quit a job. That was my experience. I had always wanted to write a novel, be a stand-up comedian, and do a bunch of other impractical things with slim odds of making money. But I had a nice editing job at PC World magazine with a nice title, a nice salary, working with nice people. I'd probably still be there, if I hadn't gotten laid off after 15 years in 2007.

I also lucked out when it came to saving money: I've always been cheap; I lived in a rent-control apartment that I shouldn't had; I put money in the stock market during the roaring 90's, Did I mention I'm cheap? For inspiration on saving money, check out The Millionaire Next Door:

Note: Quitting a full-time job is particularly difficult if you're single. One bit of advice from Bronson's book: Get used to being alone. Since I started working on my novel five years ago, my dating life has gone down the tubes. It seems many women my age are not impressed by 50-year-old dreamers. Other don't seem to be impressed by my car. (I have plenty of other issues. For a full accounting, see "Why I'm Over 40 and Still Single.") These days, I frequently go 24 hours without talking to anyone except the check-in clerk at my gym.


2) Find Someone to Support You

I have several writer friends with generous spouses. I'm still looking. Other friends are living on family money. Several others are veterans who receive free healthcare. All of us are on tight budgets, rarely eat out, and most drive cars like the one in the photo at the top of the page.

3) Work part time, write the rest of the time.

This is also tough to do in the current economy. Making a living as a freelancer often means you have little control over your schedule and can't turn down jobs that come your way. In 2009, I lucked out and found a two-day a week Web marketing gig. The job was every Monday and Tuesday -- which left me three to four days to do what I wanted. It paid $35/hour and the guy I worked for was a pleasure. To finish my novel, I needed extra time, so last April I quit this job.

4) Work full time, write in spare time.

I don't know how people do this, but they do. And they finish books. I don't have the discipline to pull this off.

5) Develop more outlets and revenue streams for the work you love.

 I have set aside enough money to squeak by for a year without working -- provided I can make some money. Here's what I plan to try:


III) Revenue Streams for Writers: My Approach

As a writer/small business person I have two product lines:
1) Self-promotion advice for writers.
2) Humor and naughty fiction.

Here are ways I could make money with each product line.

1) Self-Promotion for Writers

 

Online:

- Google Ads on this blog. I'm currently earning $10 a month. (If you click and ad, I get some dough. ) If I can increase my page views from the 3,000 a month I get now to 30,000, I'll make some money. Odds of making real money: slim.

- Ebooks: Self-publish excerpts of this blog as Kindle Singles, write an ebook on self-promotion for writers. Odds of marking real money: no idea, but probably slim.

Offline/Old School:

- Teach/Lecture at local adult education centers, colleges, any place that will take me. So far, this looks promising. I approached several instutions in Boston and am scheduled to teach seminars or be on panels. The pay rate is low: $20 per hour of teaching. One of the panels will pay around $200. This is also a good way to promote my blog and ebooks. Odds of making real money: best option, depending on your definition of real.

2) Humor and Naughty Fiction

Online:

- Ebooks: I'll repackage and self-publish my writing into three ebooks: humorous erotica, weird travel tales, excerpts from my novel. I've been selling the novel excerpts off my site using Paypal. Odds of making money: longshot.


- Video: I've recording myself performing around Boston and then allowed Youtube to post ads at the beginning of my videos. (I've earned $5 over the last year.)

- Audio: Recording MP3 files for sale is relatively easy. Using a mic, you can dictate directly into your computer or record to an audio recorder that records to MP3 format, and then upload to your computer. (Last year, I spent $80 for a Philips recorder that works pretty well. ) Decent recording and editing software called Audacity is free but can be a pain to use. Once the files are on my computer, I upload them to a site called Box.net, like Youtube but for audio. (sales to date: Zip, nadda, bupkis) You can also upload audio to a site called PRX.org that allows public radio stations to purchase your clips. (sales to date: zilch, nil, non-existent.) And finally, you can upload your recordings to iTunes for sale as podcasts. (I haven't done this yet)

Offline/Old School:

- Readings and Performances: I'll pitch more fringe festivals, colleges, and any venue that will have me. Also, a good opportunity to sell ebooks and printed booklets of my writing. Odds of making real money: best option.

- Getting a book deal with an advance. Odds of this happening or me making real money: Ha!
 




The Holstee Manifesto

 

For More Inspiration

- Books, Blogs, and More

- The Holstee Manifesto


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