Sunday, April 29, 2012

Book Marketing for Nitwits: SEO - P2

Diary of a Book Marketing Novice: Search Engine Optimization (SEO) Page-2
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5) Book Marketing book recommends creating article descriptions packed with keywords for most popular articles. Blogger has a field for each article that allows this. Easy.

6) I notice that Blogger also lets you create Labels for articles. No such thing as too many keywords: I create Labels with words that will no doubt attract my readers. Labels include: "happy ending," "sexy massage," and "mile high club."

7)  Other sections of Book Marketing book discuss embedding keywords in articles, graphics, text links, plus the use of keyword density analyzing tools.

Look down at computer keyboard: It is covered with sweat. Check Facebook page and find strange posts from someone who sounds a lot like me. Enough online book marketing for one day.

8) Smoke another cigarette butt on front stoop; kids and parents watch. Remember more ideas for a keyword-packed Labels.  

9) Back at computer, add Labels for "erotic humor" and "how not to find love." Recall that I paid $500 to meet agents at an upcoming writers conference. Agents may ask for my Klout score, a measure of success at Social Networking. I sign up for Klout. It doesn't work. Done with book marketing for the day.

10) Pack bag for gym. Remember that I might be able to boost Klout score -- if tool ever works -- with something called Twitterfeed, which automatically takes new blog articles and posts them to Twitter, Facebook, and Linked In. This tool works as advertised. But will it mangle posts and make me look like an idiot? Doesn't matter, I'm done with online book marketing for today.

11) Repack bag for gym. Recall that a tool called Friend or Follow will make it easy for me to identify people I'm following who aren't following me. Following more people than you have following you is a sign of desperation and low Social Media status. I sign up and start dumping people. Within an hour, I am following 447 people and have 458 followers.

12) Halfway out the door. But have to check Web analytics to see if 10 yours I've spent today on SEO has started to boost traffic.

Traffic has spiked: I'm a genius!

Then check to see source of new traffic: All changes I made to my site were counted as new traffic. But no one needs to know that. (You won't tell anyone, will you?)

More Book Marketing for Nitwits

1) Easy, Sleazy Book Marketing Tips
Change you traffic measuring tool, join a Facebook Like-fest, and if anyone asks: "But officer, everyone else is doing it."

2) Book Marketing for Nitwits: Keyword Phrases