Monday, December 22, 2014

Facebook for Writers: New Features a Waste of Time?

Think your Facebook author page is worthless? You're not alone: some businesses large and small have abandoned their pages during the last year. Perhaps to slow the exodus, Facebook is rolling out new features that may be of use to writers and authors. Note: I have not tried out these features -- they sounded interesting but could be a waste of time.

Call to Action Buttons

In the coming weeks, U.S. Facebook page owners will be able to add buttons that send fans to a Web site, or allow them to sign up for a newsletter or blog. The buttons will appear to the left of the Like Button currently on your page. More than you want to know about Call to Action Buttons

An example of a Call to Action Button that Facebook will roll out to Page owners in the next few weeks.

Target Fans by Interest

Facebook now offers a feature that lets you target posts to people by location, interests, gender, and other criteria. This could be particularly useful if you'll be reading in a particular location or if you have some racy content that isn't appropriate for some fans. More than you want to know about Facebook's targeting capabilities plus some other upcoming features that made no sense to me.

To target fans by interest, location, or gender, first enable your Page's Targeting and Privacy settings.

Then, create an update and target the post to fans using different criteria.


Remember the chat rooms and forums of yore which you could join and post anonymously or with some weird nickname? Facebook is rolling out a similar capability via an app for iPhone and iPad users that allows you to post text, photos, and video. Rooms is in its early stages, so you might be able to create a room on a topic related to your book -- before anyone else does. More than you want to know about Rooms. Currently, Room topics are being vetted and you have to apply.

More Facebook Posts

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Art attribution: Facebook image on top of page by Pictofigo [CC BY-SA 3.0], via Wikimedia Commons



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